insightful
Once walked, the path of the Inner Compass leaves everyone transformed
Uncover a future with unlimited leadership possibilities

Leaders today understand that too much ego can be destructive and can have broad-ranging consequences for a team or a company. When a leader is operating purely from ego, instead of focusing on what’s best for the team or the company, the focus is often turned to what best satisfies their own personal agenda. Although most of us are aware of the damaging impacts that these patterns can have, many of us lack the knowledge or awareness to identify our own ego patterns, or the strategies to move beyond them.
This book offers a highly practical and experiential path towards identifying ego patterns and leading beyond them. It introduces a unique path—the Inner Compass—that has been tried and tested with top-level executives and senior teams around the world. This path helps solve the conflict that exists between subconscious, ego-driven defense mechanisms and the inner self‘s higher purpose. It’s a path that starts with self-awareness, and then continuously expands to include the impact on both teams and entire organizations. It is a path that raises awareness and enables the reader to embrace conscious leadership, not just as a concept, but in every interaction in their leadership role.
Thor Olafsson is passionate about supporting leaders to heighten their levels of consciousness, so that they can lead from within. He has been an award-winning leadership coach and consultant for over 20 years, and has worked across 30 countries and 5 continents. Some of his key clients through the years have included Arion Bank, BMW Group, Bertelsmann, Central Bank of Iceland, Continental and Roche Diagnostics, to name a few.
Thor founded several companies in four different countries, before deciding to concentrate all his efforts on his group of Strategic Leadership companies. He currently has a team of over 40 executive coaches and leadership trainers in countries around the globe. He specializes in coaching senior teams on becoming conscious strategic leaders, as well as working individually with top-level executives. He works with CEOs and MDs, as well as managers who are being fast-tracked towards a higher level of responsibility.
Unlimited Possibilities
meet co-author, Sasha
Sasha Allenby is a bestselling author who is published in over 20 languages. She has supported over 40 thought-leaders in the field of spirituality and human consciousness to articulate profound messages that make a deep impact on humanity.
She’s the co-founder of EVLovesNYC, a non-profit tackling food insecurity in NYC. Sasha is passionate about creating a fairer world for all through her non-profit, as well as collaborating with other authors, brands and businesses who are making a positive impact on the world. She’s also currently developing a social responsibility app that promotes more kindness and generosity.
See what readers say about Beyond Ego

Changing the world begins by transforming our inner world. When we drop from our heads to our hearts and figure out what we really care about we can craft our life compass. Thor provides you with effective guidance for that life-long journey
Halla Tomasdottir
CEO of the B-Team
Thor unravels the significance of empowering leadership when we put our ego to the side, unlocking purpose and potential which cultivates the contributions of others
Ian Smith
Former CEO of BMW Financial Services
Leadership has become one of the most mystified and crowded topics. 'Beyond Ego' is THE Guide for every leader to go straight to the core of leadership, what matters most and can be most painful - you. Understanding who you are and how you connect this to the purpose of your business is key to be an authentic leader - today and every day.
Marc Makowski
VP Innovation Portfolio at adidas
The Inner Compass helps me to understand myself, understand what is important to me as an individual and how ultimately how I lead the business and lead the team. Being authentic, humble, and vulnerable all help to build relationships with the people around you, and how we can all complement each other, not just to deliver great results for the business, but to continue to grow as a team and as individuals
Mike Dennet
CEO of BMW Financial Services UK
In Chinese we say : We can conquer the world with only a few chapters of the book of Confucius. Likewise, I want to say: We can navigate the course of life with only a few chapters of the Beyond Ego book. Because, stuck inside our ego, we cannot find our inner compass, but if we can grow beyond our ego, we can find it
Guo Wei
Leadership Coach and Tai Chi teacher in China
Thought provoking and life changing in many ways, Beyond Ego is a must read for all aspiring leaders